A Stunning Journey Through Iceland for BMW

Capturing the essence of the BMW i7 required more than just a photoshoot.
It was a journey to redefine the visual language of BMW’s new GKL class. Shot against the dramatic, ever-changing landscapes of Iceland, this project blended cutting-edge automotive design with nature’s raw beauty to create a bold, cinematic narrative. The result? A striking visual identity that reflects the i7’s innovation, luxury, and power.